How Breweries Can Attract Fantasy Football Draft Parties
Fantasy football season is an exciting time for sports fans, and draft day is one of the biggest events of the year. For breweries, this presents a fantastic opportunity to bring in groups of passionate customers who are eager to enjoy great beer, good food, and a fun atmosphere while picking their dream teams. But how can you make your brewery the go-to destination for fantasy football drafts? Here are some winning strategies.
1. Offer Fantasy Draft Specials
Entice groups to host their draft at your brewery with enticing deals, such as:
Draft Day Drink Packages – Offer a flat-rate beer package or discounted pitchers for draft participants.
Fantasy Food Platters – Create shareable appetizers or themed menu items like "Hail Mary Nachos" or "Gridiron Wings."
Group Discounts – Provide a special discount or a free round for parties over a certain size.
2. Provide Wi-Fi and Charging Stations
Fantasy football drafts are often run through online platforms, so strong Wi-Fi and charging stations are essential. Promote your reliable internet connection and provide plenty of outlets or portable chargers to keep everyone connected throughout the draft.
3. Create a VIP Draft Experience
Set up private or reserved spaces for groups, complete with large-screen TVs for live sports coverage, comfortable seating, and even a dedicated server. Offering a VIP package with perks like a complimentary beer for the league champion or personalized draft boards can make the experience extra special.
4. Host a Fantasy Draft Contest
Make draft day even more exciting by hosting a best draft contest where leagues can enter to win a brewery gift card, free beer, or tickets to a local game. This will encourage groups to choose your brewery over others and give them an incentive to return throughout the season.
5. Partner with Local Sports Influencers
Collaborate with local sports radio hosts, bloggers, or former players to promote your fantasy draft events. Hosting a Q&A session with a sports analyst or having a guest appearance from a local sports figure can add an exclusive touch.
6. Offer a Fantasy Football Loyalty Program
Encourage return visits by offering a loyalty card for fantasy players—for example, every league member gets a stamp for each visit, and after a certain number of visits, they earn a free beer or discount. This keeps customers coming back to watch games at your brewery throughout the season.
7. Promote on Social Media and Fantasy Football Forums
Use targeted ads on Facebook and Instagram to reach local fantasy football players. Engage with online communities on Reddit, Discord, or fantasy football forums by promoting your draft party specials. Encourage previous guests to post about their experience and tag your brewery.
8. Create Fantasy-Themed Beers or Cocktails
A little creativity can go a long way! Consider crafting specialty drinks like "Touchdown IPA" or "Commissioner’s Choice Stout." You could even let leagues name a beer for the season if they return for weekly watch parties.
9. Provide Take-Home Swag
Give leagues a reason to remember their draft at your brewery by offering branded pint glasses, koozies, or T-shirts with your brewery’s name and a fantasy football theme.
10. Offer Post-Draft Game Viewing Perks
Encourage leagues to stay after their draft by showing a classic football game or preseason matchups on your TVs. Providing additional incentives, like a raffle or trivia contest, can keep the excitement going.
Final Thoughts
By creating a fun, football-friendly atmosphere, your brewery can become the ultimate destination for fantasy football drafts. The key is to offer great deals, an engaging environment, and memorable experiences that keep customers coming back all season long.
Ready to host an unforgettable fantasy draft party? Start promoting your event today!
