How to Host a Haunted Brewery Tour & Costume Party That’s a Scream
Looking to stir up some spooky fun and boost fall traffic to your brewery? A Haunted Brewery Tour & Costume Party is the perfect blend of eerie atmosphere, delicious beer, and community spirit. With a bit of creativity and planning, your taproom can become the hottest haunted hangout in town. Here’s how to pull it off.
1. Set the Scene with a Spooky Storyline
Turn your brewery into a haunted experience with a fictional backstory—maybe your brewhouse is cursed, haunted by a ghostly brewer, or built on haunted hops fields. Incorporate this theme into your decor, tour script, and event marketing.
2. Transform the Space
Go all out with creepy lighting, fog machines, cobwebs, skeletons, jack-o'-lanterns, and animatronics. Use different brewery zones for themed scares—like a haunted fermentation room or ghostly grain silo. Staff or volunteers in costume can add jump scares or narrate creepy tales.
3. Host a Guided Haunted Tour
Design a route through your brewhouse that includes:
Flashlight-only areas
Spooky sound effects and eerie music
Actors playing ghostly characters or “mad scientists”
Haunted brewing myths and dark beer tales
Keep it fun, not terrifying—unless your crowd loves a real scare!
4. Plan a Killer Costume Party
After the tours, transition into a costume party in the taproom or outdoor space. Include:
A DJ or live band playing Halloween hits
Costume contests with prizes for best, funniest, scariest, and most original outfits
Themed drinks like black lagers, pumpkin ales, and beer cocktails
Photo booths with Halloween props
5. Create a Themed Beer Lineup
Brew limited-edition spooky beers—black IPAs, blood-red sours, pumpkin porters. Give them playful names like “Ghoul’s Gold,” “Witch’s Brew,” or “Coffin Stout.”
6. Offer Spooky Snacks
Partner with food vendors for Halloween-themed bites—pretzel “bones,” nacho “brains,” or candied bacon “fingers.” Candy pairings with select brews are always a hit too.
7. Make It Family-Friendly (Optional)
If you want a broader audience, host early-evening, kid-friendly haunted tours with lighter scares, cider tastings, and costume contests for all ages.
8. Promote Early and Creatively
Use creepy teaser videos, countdowns, and costume previews on social media. Create a Facebook event, partner with local influencers, and consider early bird tickets or VIP access to boost engagement.
9. Add a Charitable Twist
Encourage guests to bring canned goods or pet supplies for local shelters in exchange for discounted admission or merch. Halloween and community giving go great together.
10. Turn It Into an Annual Tradition
Once people experience the fun, they’ll want to come back next year—and bring friends. Capture photos, post them online, and start building buzz early for next Halloween.
A Haunted Brewery Tour & Costume Party is more than an event—it’s a chance to brew excitement, build community, and become the go-to Halloween destination in your town. Get creepy, get crafty, and most importantly—get brewing!
