How to Host a Warm and Welcoming Brews & Bonfire Night at Your Brewery
As the days grow shorter and the air turns crisp, few things bring people together like good beer, crackling firewood, and the cozy glow of a bonfire. A “Brews & Bonfire” night is a simple yet powerful way for your brewery to create community, increase off-peak traffic, and celebrate the magic of autumn. Here’s how to host a night your guests won’t forget.
1. Choose the Right Spot
If your brewery has an outdoor patio, beer garden, or open yard, you’ve got the perfect canvas. Be sure the area is well-ventilated, safe for open flames, and equipped with ample seating. No fire pit? Rent mobile fire pits or create controlled areas with chimeneas.
2. Create a Cozy Vibe
Think fall festival meets backyard hangout:
String lights or lanterns for ambiance
Blankets on benches or hay bales
Acoustic or folk-style live music
Rustic signage and seasonal decor (pumpkins, cornstalks, etc.)
Soft lighting and warm tones throughout the space
3. Curate the Perfect Beer Lineup
Offer beers that pair with the season—think:
Roasty stouts and porters
Brown ales and amber lagers
Pumpkin brews or spiced ales
Smoked beers for a fun, fire-themed twist
Consider a beer flight featuring these styles, and promote limited-edition seasonal releases during the event.
4. Feature Fire-Friendly Food
Nothing pairs with beer and bonfires like hearty comfort food. Work with a food truck or kitchen team to offer:
S’mores kits for guests to roast
Chili, sausages, or pulled pork sandwiches
Soft pretzels with beer cheese
Hot cider (spiked or non-alcoholic)
Offer simple snacks or go big with a “campfire feast” special.
5. Add Engaging Activities
Make your bonfire night interactive with low-key entertainment:
Cornhole or giant Jenga
Acoustic open mic or campfire sing-along
Fire-side storytelling or a brewer Q&A
A marshmallow-roasting contest or best s’mores creation
These touches invite guests to linger and engage with your space and team.
6. Stay Safe and Legal
Work with local fire authorities to ensure your bonfire setup is safe and permitted. Stock the area with fire extinguishers, clearly marked walkways, and staff trained in fire safety. Keep fire pits attended and distanced from high-traffic zones.
7. Promote the Warmth
Use social media, your email list, and local event boards to promote the cozy appeal. Phrases like “fireside pints,” “fall vibes,” and “s’mores and suds” help set the mood. Share behind-the-scenes setup shots or teaser videos to build anticipation.
8. Make It a Seasonal Staple
Consider hosting monthly bonfire nights through the fall or winter. Each one could have a theme—like “Flannel & Fire,” “Campfire Songs,” or “Smoked Beer Night.” Seasonal traditions keep your guests coming back for more.
Brews & Bonfire Night isn’t just an event—it’s an experience. With just a few flames, a couple pints, and a little creativity, your brewery can create a warm memory that lingers long after the fire dies down.
